Being a noun vs. being a verb

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“I am the Vice President of Sweet Tooth Vending Machines.”

“I am the Chief Marketing Officer for Acme Lollipops.”

“I am the General Manager of Candy Wrappers.”

These are all examples of being a noun.

These are statements for people who are telling what they are.

These people are nouns.

These are not statements for people who are telling you what they are doing.

“I am producing film.”

“I am innovating of grass turf.”

“I am solving medical challenges in the inner cities.”

These are statements for people who are telling what they are doing.

These people are verbs.

These are not statements for people who are telling you what they are.

Don’t always be a noun; embrace being a verb.

Marc Ross

Based in Washington, DC, I specialize in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.

Clients hire me to ghostwrite, engage influencer networks, manage media relations, produce events, audit their communications infrastructure, consult on hiring, provide issue briefs and news generating talking points, as well as manage end to end communications projects where I assume a role of project leader and general contractor.

I work independently but provided access to a substantial global network of collaborators with expertise in websites, graphic design, audio, video, polling, data analytics, and research.

Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of global business communications, I help clients tell their story and build trusted relationships with all necessary stakeholders.

Successful communications are all about STOCK = strategy, tactics, organization, consistency, and know-how.

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