Want do you want?

"It isn't normal to know what we want. It is a rare and difficult psychological achievement." -- Abraham Maslow

I am not sure I have ever known what I want.

I have set goals.

I have mapped road trips.

I have pursued achievements.

But knowing what I want, not so much.

Laissez-faire is for me.

There are so many choices and so many opportunities. Many of us are blessed with abundance and expansion.

I am easily distracted, tempted, fascinated, and interested.

Earth is an endless playground of adventure and shenanigans.

Frankly, it's a relief to know this is not an abnormal condition. Plus, I am not sure it really matters to know precisely want I want.

I have always performed better in short time frames. For me, a season is an ideal format.

When I was coaching elite soccer players I loved looking at the schedule. The schedule set the practices, the flow, the periods of intensity, and the periods of rest.

Today working with global policy experts I use a similar system. Using inflections points like dropping a white paper, hosting a press conference, speaking at Davos, grinding on the campaign trail helps to set the work, the flow, the periods of intensity, and the periods of rest.

At the halfway point of 2019, it is a good time to take inventory and decide what I want for the next six months or say the next 100 working days give or take.

- Commit to executing simple, high-touch marketing each day

- Learn something new, challenging, and valuable

- Cut fewer corners

- Think deeper and write more

- Generate more bad ideas

- Listen to more music and spend less time on social

- Say thank you more and randomly

- Create content that tickles, tantalizes, and thrills

- Say no more, curate better, and simplify

- Embrace custom-made and bespoke

Just putting this out there feels like I am making a difficult psychological achievement.


Marc A. Ross is an advisor and connector working at the intersection of globalization, disruption, and politics. Ross specializes in helping entrepreneurs and thought leaders make better connections and better communications. He is the founder of Brigadoon and Caracal Global.

Marc Ross

Based in Washington, DC, I specialize in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.

Clients hire me to ghostwrite, engage influencer networks, manage media relations, produce events, audit their communications infrastructure, consult on hiring, provide issue briefs and news generating talking points, as well as manage end to end communications projects where I assume a role of project leader and general contractor.

I work independently but provided access to a substantial global network of collaborators with expertise in websites, graphic design, audio, video, polling, data analytics, and research.

Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of global business communications, I help clients tell their story and build trusted relationships with all necessary stakeholders.

Successful communications are all about STOCK = strategy, tactics, organization, consistency, and know-how.