Max Boot: Globalization is the star of the NBA

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"This is the first NBA finals that features a team from outside the United States, and the Raptors’ participation has sparked a basketball frenzy in Canada. The Raptors aren’t just a foreign team; they are, as my colleague Jack McCaslin notes, also full of foreign-born players. Serge Ibaka was born in Congo, Pascal Siakam in Cameroon, Marc Gasol in Spain, and OG Anunoby in London to Nigerian parents. The genius who put the Raptors’ lineup together — team President Masai Ujiri — was born in London to a Nigerian father and Kenyan mother and grew up in Nigeria before moving to the United States to play basketball."

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Marc Ross

Based in Washington, DC, I specialize in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.

Clients hire me to ghostwrite, engage influencer networks, manage media relations, produce events, audit their communications infrastructure, consult on hiring, provide issue briefs and news generating talking points, as well as manage end to end communications projects where I assume a role of project leader and general contractor.

I work independently but provided access to a substantial global network of collaborators with expertise in websites, graphic design, audio, video, polling, data analytics, and research.

Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of global business communications, I help clients tell their story and build trusted relationships with all necessary stakeholders.

Successful communications are all about STOCK = strategy, tactics, organization, consistency, and know-how.