Not knowing is powerful + Thought leader mindset - a quick fifteen

Ross Rant March 2018.png

Not knowing is powerful:

I don't really know why Brigadoon Sundance works, and frankly, I am glad I don't know.

All that matters is a diverse group of curious subject matter experts for the seventh time decided to attend, participate, and engage in the Utah mountains.

Brigadoon Sundance is the rare gathering comprised of a cross-section of pros where sharing our diverse talents, having a conversation or three, exchanging insights, and driving creativity are at the top of the agenda.

I will have some more thoughts on the most recent Brigadoon Sundance gathering in next week's weekly email. 

I need to take a few more days to identify the topics, disucssions, and sessions which made the biggest impact on me.

For those that attend this year and those who have participated in the past, thank you - the gathering has made a lot of progress since Brigadoon's modest start in 2013.

In addition to the Sundance gatherings, over the last twelve months, Brigadoon has added a higher level of engagement called Professional, increased consulting services, hosted salon dinners in Annapolis, Detroit, and Cincinnati, launched book and coffee clubs, as well as introduced Brigadoon Radio.

I am humbled by your support and commitment to this idea of creating a platform where entrepreneurs and thought leaders can discuss emerging issues shaping commerce and culture.

In the meantime, please continue to let me know how we can better serve this community and what tools you need to further propel your talents.

Thought leader mindset - a quick fifteen:

I really enjoyed presenting the thought leader mindset at the opening whiteboard session.

In fact, it was the first time I took an active speaking role at any Brigadoon Sundance gathering and it was the first time I executed a flashcard presentation format.

I appreciate Brigadoon Sundance's friendly environment to experiment and try a new presentation format made up of 100 flashcards.

I was pleasantly surprised by the response but would welcome any additional feedback or comments.

To keep the energy flowing about steps you can take to foster a thought leader mindset - here are a quick fifteen to get you going:

  1. Tell > Sell

  2. The audience knows - you can't fake it

  3. What if it works?

  4. Know the business model

  5. There is no perfect time to start

  6. Busy is a decision

  7. Start at the end

  8. Do you want to be a queen or a queen maker?

  9. Form a habit

  10. Be a professional

  11. Surprise yourself

  12. Rational behavior is rare

  13. Be an expert in being curious

  14. SNL is live at 11:30 pm regardless if it is ready or not

  15. Cause > Campaign

If you want - you can send me your response to any of the tidbits listed above and I am happy to critique your answer.

-Marc

Marc A. Ross specializes in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.

Marc Ross

Based in Washington, DC, I specialize in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.

Clients hire me to ghostwrite, engage influencer networks, manage media relations, produce events, audit their communications infrastructure, consult on hiring, provide issue briefs and news generating talking points, as well as manage end to end communications projects where I assume a role of project leader and general contractor.

I work independently but provided access to a substantial global network of collaborators with expertise in websites, graphic design, audio, video, polling, data analytics, and research.

Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of global business communications, I help clients tell their story and build trusted relationships with all necessary stakeholders.

Successful communications are all about STOCK = strategy, tactics, organization, consistency, and know-how.

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