Managing globalization to meet your business destiny

“This generation of Americans has a rendezvous with destiny.”
– Franklin D. Roosevelt

“Each generation imagines itself to be more intelligent
that the one that went before it, and wiser than the one that comes after it.”
– George Orwell

Globalization has significantly changed the nature of American politics forging a new generational paradigm. 

How business proceeds in this new public affairs environment is a challenge that few are ready to engage.

The election of Donald Trump has uniquely changed the Republican Party into something entirely different than it was just two years ago. Bernie Sanders, who forced Hillary Clinton to tack left in the primaries, has done the same to the Democratic Party.  

For Election 2018 and Election 2020, American politics will see a tremendous amount of shifting and movement between the two parties as they redefine themselves and or break into four rioting parties operating as two parties.

With an endless news cycle, a continuous flow of global commerce, politicians advancing protectionist laws globally, and committed geopolitical powers looking to reset the landscape, American politics is being shaped from many directions and far beyond America's shores. Decisions made in Beijing now impact events in Brussels which in turn compels policy in Washington, DC.

The ability to manage this dynamic, globalized political environment, particularly at the intersection of business and public policy, coupled with an underlying cultural phenomenon rejecting the establishment, this new environment is more challenging for American government officials, policymakers, voters, and companies.

The pace involved in addressing political challenges has increased as well as the scale of the problems due to a globally diverse network of stakeholders. American voters have spoken and demanded a more significant share of the profits. The traditional capitalist ideal of being responsible solely to shareholders in under threat and business going forward will involve numerous stakeholders, including governments, media, bloggers, consumers, non-governmental organizations, investors, employees, and citizens. For leaders, simply put, there are a lot more people that will hold you accountable and want a say in the process.

For global business leaders to be successful going forward, they must have the dispassionate skill to understand and engage global problems, foster economic development and opportunities, and manage a globally interconnected communications marketplace all influencing and disrupting American politics like never before.

Is your business prepared to handle and understand America's next generation and rendezvous with destiny?

-Marc A. Ross

Marc A. Ross specializes in global communications, thought leader management, and event production at the intersection of politics, policy, and profits. Working with senior executives from multinational corporations, trade associations, and entrepreneurial startups, Marc helps international business leaders navigate globalization, disruption, and politics. 

Marc Ross

Based in Washington, DC, I specialize in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.

Clients hire me to ghostwrite, engage influencer networks, manage media relations, produce events, audit their communications infrastructure, consult on hiring, provide issue briefs and news generating talking points, as well as manage end to end communications projects where I assume a role of project leader and general contractor.

I work independently but provided access to a substantial global network of collaborators with expertise in websites, graphic design, audio, video, polling, data analytics, and research.

Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of global business communications, I help clients tell their story and build trusted relationships with all necessary stakeholders.

Successful communications are all about STOCK = strategy, tactics, organization, consistency, and know-how.