The "Chinese way of doing business" needs to change

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Amid all the high-pitch noise surrounding a possible trade deal between Washington and Beijing or Trump and Xi frankly, less attention has been devoted to the holes ZTE dug for itself and neglected to fix.

The ZTE corporate governance and senior management debacle should serve as a timely warning for all Chinese companies on the urgency and importance of taking concrete steps to introduce tight corporate compliance guidelines, particularly at a time when Chinese firms are making aggressive overseas investments following Beijing’s decision to launch the One Belt and One Road infrastructure initiative across the planet.

More importantly, the ZTE saga highlights the necessary need to change “the Chinese way of doing business”, which frequently ignores long-term ethics, laws, and regulations in pursuit of short-term profits and KPIs.

Former SCMP Editor-in-Chief Wang Xiangwei has penned a column which hopefully is being widely read in China's elite C-suites. The high-level business class of China needs to decide, are we a Chinese business or are we a global business? 

They can't be both.

You can read the column here: http://bit.ly/2Lnnzj7

Marc Ross

Based in Washington, DC, I specialize in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.

Clients hire me to ghostwrite, engage influencer networks, manage media relations, produce events, audit their communications infrastructure, consult on hiring, provide issue briefs and news generating talking points, as well as manage end to end communications projects where I assume a role of project leader and general contractor.

I work independently but provided access to a substantial global network of collaborators with expertise in websites, graphic design, audio, video, polling, data analytics, and research.

Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of global business communications, I help clients tell their story and build trusted relationships with all necessary stakeholders.

Successful communications are all about STOCK = strategy, tactics, organization, consistency, and know-how.

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