What America's corporate titans really think about Trump's tariffs


They might be silent. They might not be storming CNBC. They might be leaning on their lobbyists too much.

But believe you me - many think these tariffs stink. 

American business believes that tariffs will do more harm than good in bringing about an improvement in intellectual property protection for American companies in China.  

Business wants to see solutions to the issues, not just sanctions. 

Business wants to see certainty, not just campaign rhetoric.

It has repeatedly been said for years, everyone agrees China needs to adopt a stricter deterrent against counterfeiting and IP theft - including doing away with joint venture and business licensing requirements that can be used to mandate technology transfers to gain market access.  Even businesses headquartered in China know the current IP regime is not world class and will hinder China's rise.

What Trump should be doing is leading.

Harnessing a focused effort using the extensive resources of the US government to fix these IP problems is better than imposing tariffs that will bring collateral damage to American households, farmers, and manufacturers.

Trump seems content to enter a fight and throw the first punch. It has yet been made clear to me what happens when the other side punches back. I mean, he isn't fighting mano a mano. Beijing has a say in all this, and not to mention Brussels and even Brasília. 

As the business guru Mike Tyson stated: "Everyone has a plan 'till they get punched in the mouth."

Marc A. Ross specializes in global communications and thought leader management at the intersection of politics, policy, and profits. Working with boardrooms and C-Suite executives from multinational corporations, trade associations, and disruptive startups, Marc helps leaders create compelling communications, focused content, and winning commerce.

Marc Ross

Based in Washington, DC, I specialize in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.

Clients hire me to ghostwrite, engage influencer networks, manage media relations, produce events, audit their communications infrastructure, consult on hiring, provide issue briefs and news generating talking points, as well as manage end to end communications projects where I assume a role of project leader and general contractor.

I work independently but provided access to a substantial global network of collaborators with expertise in websites, graphic design, audio, video, polling, data analytics, and research.

Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of global business communications, I help clients tell their story and build trusted relationships with all necessary stakeholders.

Successful communications are all about STOCK = strategy, tactics, organization, consistency, and know-how.