What your organization can learn from WeWork's acquisition of Meetup


As you think about your 2018 marketing efforts, take a page from the WeWork merger of Meetup playbook.

Today it was announced WeWork intends to buy Meetup for the sole purpose of getting more people to interact with WeWork via education, experience, and entertainment (The Three Es) - all in an effort to see the WeWork brand as a clubhouse for entrepreneurs and enthusiasts.

The big idea going forward = every retail, service, and consumer goods company with an office, conference room, store or open warehouse should learn from this - getting people to interact with your brand involves The Three Es coupled with off-hour engagement and maximizing your assets.

Marc Ross

Based in Washington, DC, I specialize in thought leader communications and global public policy for public affairs professionals working at the intersection of globalization, disruption, and politics.

Clients hire me to ghostwrite, engage influencer networks, manage media relations, produce events, audit their communications infrastructure, consult on hiring, provide issue briefs and news generating talking points, as well as manage end to end communications projects where I assume a role of project leader and general contractor.

I work independently but provided access to a substantial global network of collaborators with expertise in websites, graphic design, audio, video, polling, data analytics, and research.

Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of global business communications, I help clients tell their story and build trusted relationships with all necessary stakeholders.

Successful communications are all about STOCK = strategy, tactics, organization, consistency, and know-how.