Marc A. Ross
Thought Leader Communications + Event Production
Founder - Caracal Global + Founder - Brigadoon
Marc A. Ross specializes in global communications, thought leader management, and event production at the intersection of globalization, disruption, and politics. Working with senior executives from multinational corporations, trade associations, and disruptive startups, he helps leaders create compelling communications, focused content, and winning commerce. Ross has extensive experience in global business communications for companies as well as leading the advocacy operations, fundraising programs and marketing efforts for nonprofits, trade associations, and political campaigns, many for the highest offices in the United States and the United Kingdom.
Ross’ work in government relations, public affairs, and communications has allowed him to work on a number of diverse public policy issues, such as global climate change, national energy policy, natural resource management, auto retailing, intellectual property, technology antitrust, US-China commercial relations, and international trade. Also, his experience working with several Internet startups and entrepreneurs has allowed him to wear many hats, including marketing, business development, finance, and strategy.
Ross has an MBA with an emphasis on international business and global commerce from the University of North Carolina’s OneMBA program at the Kenan-Flagler Business School.
He is the former communications director for the US-China Business Council (USCBC). For over five years, he was responsible for developing, enabling and executing a global communications strategy that delivered targeted messaging, trade reports, commentary, issue briefs, and a digital magazine to USCBC's diverse stakeholders utilizing various media tools with the intent of protecting and enhancing US-China commercial relations. Ross was the primary media liaison for USCBC and interacted daily with top-tier global media outlets, business reporters, columnists, editors, and producers based in North America, United Kingdom, Europe, and Asia who cover US-China commercial relations.
Ross is the founder of Brigadoon, where entrepreneurs and thought leaders gather to discuss emerging issues shaping commerce and culture, and an adjunct professor at George Washington University where he teaches a course on globalization and American politics.
Ross is a frequent speaker, commentator, and author on all matters of global business and public affairs, international communications and marketing as well as political campaigns. He has been a guest speaker at Wisconsin's School of Business, Johns Hopkins University, Georgetown University, the University of North Carolina's Kenan-Flagler Business School, Middlebury Institute of International Studies, Utah State's Huntsman School of Business, and the University of Southern California’s Marshall School of Business on how politics impacts global business as well as the rise of new media for grassroots advocacy and political communications.