Globalization + Disruption + politics

The go to guy in Washington for US-China trade disputes — Bloomberg News

Marc A. Ross

Advocacy Communications Strategist + Global Commerce Champion

Founder - Caracal Global + Brigadoon


Based in Washington, DC, I specialize in advocacy communications for global business working at the intersection of globalization, disruption, and politics.

I believe thought leadership matched by high-frequency communications has the power to create new opportunities for commerce and culture.

Clients hire me to provide communications advisory services, ghostwrite, engage influencer networks, manage media relations, produce events, audit their communications infrastructure, consult on hiring, provide issue briefs and news generating talking points, as well as manage end to end communications projects where I assume the role of project leader and general contractor.

I work independently but provided access to a strong global network of collaborators with expertise in websites, graphic design, audio, video, polling, online reputation management, data analytics, and research.

Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of thought leadership and global business communications, I help clients tell their story and build trusted relationships with all necessary stakeholders.

As I see it, successful advocacy requires STOCK = strategy, tactics, organization, consistency, and know-how.


Marc A. Ross is a advocacy communications strategist and global commerce champion.

Ross specializes in advocacy communications for global business working at the intersection of globalization, disruption, and politics. Ross has extensive experience in thought leadership, public affairs, and communications for companies as well as leading the advocacy operations, fundraising programs and marketing efforts for nonprofits, trade associations, and political campaigns, many for the highest offices in the United States and the United Kingdom.

Ross’ work in government relations, public affairs, and communications has allowed him to work on many diverse public policy issues, such as global climate change, national energy policy, natural resource management, auto retailing, intellectual property, technology antitrust, US-China commercial relations, and international trade. Also, his experience working with several startups and entrepreneurs has allowed him to wear many hats, including marketing, business development, finance, and strategy.

Ross has an MBA with an emphasis on international business and global commerce from the University of North Carolina’s OneMBA program at the Kenan-Flagler Business School.

He is the former communications director for the US-China Business Council (USCBC). For nearly six years, he was responsible for developing, enabling and executing a global communications strategy that delivered targeted messaging, trade reports, commentary, issue briefs, and a digital magazine to USCBC's diverse stakeholders utilizing various media tools with the intent of protecting and enhancing US-China commercial relations. Ross was the primary media liaison for USCBC and interacted daily with top-tier global media outlets, business reporters, columnists, editors, and producers based in North America, United Kingdom, Europe, and Asia who cover US-China commercial relations.

Ross is the founder of Brigadoon, the global community where entrepreneurs and thought leaders gather to discuss emerging issues shaping commerce and culture, and the founder of Caracal Global, an advisory firm specializing in political communications for global business working at the intersection of globalization, disruption, and politics., He also served as an adjunct professor at George Washington University teaching a course on globalization and American politics.

Ross is a frequent speaker, commentator, and author on all matters of global business and public affairs, international communications and marketing as well as political campaigns. He has been a guest speaker at Wisconsin's School of Business, Johns Hopkins University, Georgetown University, the University of North Carolina's Kenan-Flagler Business School, Middlebury Institute of International Studies, Utah State's Huntsman School of Business, and the University of Southern California’s Marshall School of Business on how politics impacts global business as well as the rise of new media for grassroots advocacy and political communications.