Globalization + Disruption + politics

The go to guy in Washington for US-China trade disputes — Bloomberg News

Marc A. Ross

Advocacy Communications Strategist + Global Commerce Champion

Founder - Caracal Global + Brigadoon


Based in Washington, DC, I specialize in advocacy communications for global business working at the intersection of globalization, disruption, and politics.

I believe thought leadership matched by high-frequency communications has the power to create new opportunities for commerce and culture.

Clients hire me to provide communications advisory services, ghostwrite, engage influencer networks, manage media relations, produce events, audit their communications infrastructure, consult on hiring, provide issue briefs and news generating talking points, as well as manage end to end communications projects where I assume the role of project leader and general contractor.

I work independently but provided access to a strong global network of collaborators with expertise in websites, graphic design, audio, video, polling, online reputation management, data analytics, and research.

Using the latest tactics of an American political campaign with expertise shaped by being a practitioner of thought leadership and global business communications, I help clients tell their story and build trusted relationships with all necessary stakeholders.

As I see it, successful advocacy requires STOCK = strategy, tactics, organization, consistency, and know-how.


Marc A. Ross is a advocacy communications strategist and global commerce champion.

Ross specializes in advocacy communications for global business working at the intersection of globalization, disruption, and politics. Ross has extensive experience in thought leadership, public affairs, and communications for companies as well as leading the advocacy operations, fundraising programs and marketing efforts for nonprofits, trade associations, and political campaigns, many for the highest offices in the United States and the United Kingdom.

Ross’ work in government relations, public affairs, and communications has allowed him to work on many diverse public policy issues, such as global climate change, national energy policy, natural resource management, auto retailing, intellectual property, technology antitrust, US-China commercial relations, and international trade. Also, his experience working with several startups and entrepreneurs has allowed him to wear many hats, including marketing, business development, finance, and strategy.

Ross has an MBA with an emphasis on international business and global commerce from the University of North Carolina’s OneMBA program at the Kenan-Flagler Business School.

He is the former communications director for the US-China Business Council (USCBC). For nearly six years, he was responsible for developing, enabling and executing a global communications strategy that delivered targeted messaging, trade reports, commentary, issue briefs, and a digital magazine to USCBC's diverse stakeholders utilizing various media tools with the intent of protecting and enhancing US-China commercial relations. Ross was the primary media liaison for USCBC and interacted daily with top-tier global media outlets, business reporters, columnists, editors, and producers based in North America, United Kingdom, Europe, and Asia who cover US-China commercial relations.

Ross is the founder of Brigadoon, the global community where entrepreneurs and thought leaders gather to discuss emerging issues shaping commerce and culture, and the founder of Caracal Global, an advisory firm specializing in political communications for global business working at the intersection of globalization, disruption, and politics., He also served as an adjunct professor at George Washington University teaching a course on globalization and American politics.

Ross is a frequent speaker, commentator, and author on all matters of global business and public affairs, international communications and marketing as well as political campaigns. He has been a guest speaker at Wisconsin's School of Business, Johns Hopkins University, Georgetown University, the University of North Carolina's Kenan-Flagler Business School, Middlebury Institute of International Studies, Utah State's Huntsman School of Business, and the University of Southern California’s Marshall School of Business on how politics impacts global business as well as the rise of new media for grassroots advocacy and political communications.




Intelligence + Insights

Daily executive news overview assembly and distribution

Bespoke intelligence briefings - memos + reports

Teleconference staff planning meetings + briefings


Training + Education

Customizable in-house training sessions for organizations and senior executives

Upskill employees and executives by demystifying the intersection of globalization, disruption, and politics

Workshops to improve understanding to better navigate the intersection of globalization, disruption, and politics

Media training and media role-playing.



Audit communications infrastructure | 5 Step Thought Leader Audit

Consult on hiring + staffing requirements

Online reputation audit and management

Communications and press management services, including media engagement, availability, coordination, and scheduling

War Room strategy + execution + management

Develop + execute quarterly pen and pad press events and/or influencer lunches

Record, video, and photograph media events and interviews

Event production | Press events + multi-day conferences

Onsite management consulting and training sessions


Lectures + Presentations

Marc A. Ross works with clients to develop executive education lectures, speeches, presentations, workshops, and conferences to help demystify globalization, disruption and politics.

Marc A. Ross can work with entrepreneurial start-ups, multinational companies, trade associations, educational institutions, and government agencies.

A wide range of formats can be organized, including one hour, half-day, one-day or three-day sessions to help your team, clients, or conference attendees better understand and excel in connecting global business at the intersection of politics, policy, and profit.

Potential topics can be found below.



  • Comms: How the Media, Journalists, Bloggers, and Social Media are Covering Globalization

  • Transistor Radios, Fast Fashion, and Supply Chains

  • America's CEOs Need To Do More To Reverse US-China Trend

  • Brexit and American Business

  • The Trade Deficit is a Vanity Metric

  • The U-Shaped Curve and How R&D and Branding Matter Most



  • Detroit is More Important Than Davos

  • Fostering a Globally Competitive City: Detroit

  • The Evolution of Employment - From Cash to Career to Calling

  • Disruption vs. Innovation || Core vs. Gap

  • Cincinnati, We Have A Problem: The Future of Retail

  • Advertising's Future: Less Interruption Plus More Entertainment, Education, and Experiences

  • The Thought Leader Mindset



  • Trump’s Second Term and What it Means for Global Commerce

  • The G-20: America's Role in the New International Economic Order

  • Election 2020: How Will America Vote in November 2020

  • What American Business Learn from Brexit

  • The Dragon + The Eagle: US-China Relations

  • The Eleven American Counties that Win the Presidency


Insights + Ideas